Head of Marketing

Lead the team that makes Worker known to owners of small and midsize businesses.

About the role

Owners change how they run their company only when they trust the people asking them to. As our head of marketing, you decide how Worker earns that trust and how more of the right companies find us.

You’ll lead growth, product marketing, content and brand, and work closely with sales and the leadership team. You own the marketing plan, the budget and the results, and you report them plainly.

What you’ll do

• Set marketing goals and the budget with the leadership team.
• Lead growth, product marketing, content and brand.
• Hire, coach and grow the marketing team.
• Work closely with sales on lead quality and what happens after each request.
• Own the marketing results and report them plainly, good or bad.
• Keep our message, voice and brand consistent everywhere.
• Plan launches with the product and engineering team in Prague.

What you bring

• 6+ years in marketing for business software, including 2+ years leading a team.
• A record of growing an audience and pipeline for a software product.
• Hands-on: you still write, test and read the data yourself.
• Experience managing a budget across paid and organic channels.
• Clear thinking and clear writing.

Meet most of these? Please apply. We care more about what you can do than a perfect match.

Nice to have

• Experience marketing to owners of small and midsize businesses.
• Experience launching AI products.

Our tools include Google Analytics, PostHog, LinkedIn and Meta ads, and Buffer.

Your first 90 days

1. Month 1Meet the team, sales and product, review every channel and number, and learn how owners find us today.
2. Month 2Set the marketing plan and budget with the leadership team, and agree on how we measure success.
3. Month 3Run the plan with the team, report results plainly, and start hiring where the plan needs people.

How you’ll live our values

• See it. Own it.If a channel, a page or a handoff to sales is broken, you make sure it gets fixed, even when it isn’t marketing’s problem.
• Learn. Improve. Repeat.You build a team that ships, measures and improves every week, and you treat your own plans the same way.
• Say the hard thing.You tell the leadership team what the numbers really say, and you invite your team to challenge your ideas.
• Stay until they win.Leads and likes aren’t the finish line. You track them through to owners who run their week on Worker.

Read our values and the story behind each one

Pay and benefits

$200K to $350K a year.

• Where you land in the range depends on your skills and experience.
• We share the full benefits package before your first interview.
• We never ask about your current or past pay.

Where you’ll work

Based in our San Francisco office, most days in person.

How we hire

1. A 30-minute call with our team.
2. A skills interview or a short work sample.
3. Meet the founders.
4. References and an offer.

We reply to every applicant within 5 working days. Your application goes straight to our team. No agencies and no automated screening.

About Worker

Worker is a company operating system for small businesses. Owners and their teams can see the plan, who owns each task and which numbers need attention. Goals, to-dos, issues and the weekly leadership meeting stay in one place.

Our teams in Raleigh, San Francisco, New York and Prague build the system that helps owners grow without running everything themselves.

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